To: All Retail Tenants
From: The Marketing Department
Subject: Season of Giving holiday campaign
Edmonton City Centre is thrilled to announce the Season of Giving holiday campaign in support of The Mustard Seed. The campaign kicks off today, November 18, and runs until December 18, 2020.
Each day, we will be awarding $1000 in Edmonton City Centre gift cards to one lucky shopper. All they have to do is spend $25 at any ECC retailer or combination of retailers and take their same day receipts to Guest Services to be validated. They will also be entered for the Grand Prize Showcase valued at $10,000 which is on display near Guest Services.
That means we are giving away $41,000 in prizes over the holiday season, which has never been seen before in the history of Edmonton City Centre marketing campaigns! We are making every effort to ensure we offer a safe environment for our customers to do their holiday shopping and we hope that this investment will result in increased sales and traffic over the holiday season.
We would appreciate if you can also inform your customers who are making purchases at your store, to save their receipts and take them to Guest Services so they can enter the daily giveaway and the grand prize draw. They will also receive an instant gift just for entering. In addition, for every $25 spent, ECC will donate $2.50 to The Mustard Seed, up to $10,000. This very worthy non-profit organization will use the funds to purchase winter gear to equip the homeless over the freezing months ahead.
There will be a robust social and digital media portion to this campaign, with influencer marketing giveaways.
All employees at Edmonton City Centre stores are eligible to enter our contest.
Thank you to all of the tenants who have so graciously participated. We look forward to working with all of you for this holiday season and into 2021.
If you have any questions, please contact Zaina Yusuf, Marketing Manager.