Welcome to Edmonton City Centre!

We are thrilled that you decided to do your shopping here while visiting Edmonton. To get the most out of your shopping experience, please visit Guest Services to pick up your Out-of-Towner Rewards Card.

The Rewards Card provides you with special discounts and promotions at various retailers in Edmonton City Centre. Simply show your out-of-town ID* or your passport at Guest Services and get your card and list of participating stores today!

Guest Services is located on Street Level near Coles Bookstore.

*To qualify for Out-of-Towner Rewards program you must reside outside of the Edmonton Capital Region.


Our Top Tourism Picks!

Edmonton City Centre is located in the heart of the downtown core and we are walking distance away from many of Edmonton’s prime attractions and festivals. Once you are done shopping, why not check out what downtown Edmonton has to offer? Below are some suggestions that you can take in this Fall.

Art Gallery of Alberta – Visual art lovers will love the AGA with its collection of over 6,000 objects. The Art Gallery of Alberta presents both contemporary and historical exhibitions. If you are short on time, make sure you walk over just to see the magnificent building in itself; it’s a piece of art! The AGA is currently offering free admission to youths 17 and under; and post secondary students.

Alberta Legislature Building – This is a place for all ages; for visitors that appreciate architecture, history and politics. The legislature guides offer free interesting tours of the building. When you know everything there is to know about the inside of the Legislature you can enjoy the grounds that are beautiful this time of year. Enjoy the wading fountain pools during a hot day or stroll through during the evening for the decorative light displays.
The Neon Sign Museum – The Neon Sign Museum is the first of its kind in Canada and features a collection of historic signs that tell a story about Edmonton’s neon past. The City of Edmonton has collected 19 neon signs, all of which have been restored and installed on the east wall of the Telus building and the south wall of the Mercer Warehouse building on 104 Street and 104 Avenue. This free display is best enjoyed in the evening after a nice meal or some drinks at one of the many downtown eateries and gastropubs.
Muttart Conservatory– Breathe in colourful and exotic life unfolding at the enchanting Muttart Conservatory. Each of the four iconic pyramids holds a themed garden representing a different world biome and species that hail from Mexico to Madagascar. From July 1 to September 17, 2017, enjoy the feature pyramid exhibit celebrating Canada’s 150. This commemorative exhibit features beautiful summer annuals, Canadian native plants, a topiary of Canada’s flag, and a giant botanical birthday cake.
River Valley – The Edmonton river valley is located just south of downtown. You are minutes away from North America’s largest urban park! Have a short stroll, join Edmontonians on rigorous work outs on the many wooden stairs or why not rent cross country skis and take in the surroundings that way?