Welcome to Edmonton City Centre!

We are thrilled that you decided to do your shopping here while visiting Edmonton. To get the most out of your shopping experience, please visit Guest Services to pick up your Out-of-Towner Rewards Card.

The Rewards Card provides you with special discounts and promotions at various retailers in Edmonton City Centre. Simply show your out-of-town ID* or your passport at Guest Services and get your card and list of participating stores today!

Guest Services is located on Street Level near Coles Bookstore.

*To qualify for Out-of-Towner Rewards program you must reside outside of the Edmonton Capital Region.


Our Top Tourism Picks

Edmonton City Centre is located in the heart of the downtown core and we are walking distance away from many of Edmonton’s prime attractions and festivals. Once you are done shopping, why not check out what downtown Edmonton has to offer? Below are some suggestions on what you can do and take in this season:

Art Gallery of Alberta – Visual art lovers will love the AGA with its collection of over 6,000 objects. The Art Gallery of Alberta presents both contemporary and historical exhibitions. If you are short on time, make sure you walk over just to see the magnificent building in itself; it’s a piece of art!

Alberta Legislature Building – This is a place for all ages; for visitors that appreciate architecture, history and politics. The legislature guides offer free interesting tours of the building. When you know everything there is to know about the inside of the Legislature, there is a visitor centre where you can take advantage of the free 4D cinema that teaches you about the history of Alberta in just 11 minutes! Or visit the gift shop that features art work of all price ranges from artists across the province. There is also free exhibits that change frequently and you can enjoy the grounds that are beautiful any time of the year.

River Valley – The Edmonton River Valley is located just south of downtown. You are minutes away from North America’s largest urban park! Have a short stroll, join Edmontonians on rigorous work outs on the many wooden stairs and enjoy the beautiful overlook view of Edmonton!

Edmonton summer festivals – Edmonton is known as the Festival City, there is always a festival going on. Spring time is no exception! A few festivals happening are: International Children’s Festival (May 30 – June 4), Hockey Night in Canada’s Play On! (June 3-4), Edmonton Craft Beer Festival (June 2-3), NextFest (June 1-11), Edmonton Pride Festival (June 9-18), Sustainival (June 8-11), Make Music Edmonton (June 21), and Blues on Whyte Block Party (June 29 – July 1). All festival information can be found at

What The Truck?! – Experience the flourishing food-truck trend! With so many options to choose from, everyone is bound to find something they will love. This event happens all spring and summer at various locations, check out for more information.

These are just a few suggestions; check out for more great ideas on how to spend your time in Edmonton!