Welcome to Edmonton City Centre!

We are thrilled that you decided to do your shopping here while visiting Edmonton. To get the most out of your shopping experience, please visit Guest Services to pick up your Out-of-Towner Rewards Card.

The Rewards Card provides you with special discounts and promotions at various retailers in Edmonton City Centre. Simply show your out-of-town ID* or your passport at Guest Services and get your card and list of participating stores today!

Guest Services is located on Street Level near Coles Bookstore.

*To qualify for Out-of-Towner Rewards program you must reside outside of the Edmonton Capital Region.

To find accommodations near Edmonton City Centre, visit HotelsCombined.


Our Top Tourism Picks!

Edmonton City Centre is located in the heart of the downtown core and we are walking distance away from many of Edmonton’s prime attractions and festivals. Once you are done shopping, why not check out what Edmonton has to offer? Below are some suggestions that you can take in this winter.

Alberta Legislature Building –Aside from being a great place for visitors who appreciate architecture, history, and politics the Alberta Legislature Building has become a must see attraction when it lights up to celebrate the holiday season. You can walk around the lit up grounds, skate in the park or listen to the choir caroling in the rotunda. Hundreds of garlands of lights provide the perfect backdrop for magical holiday moments. The centrepiece is a giant Christmas tree, decorated with over 5,000 lights of its own. The Legislature Light-Up takes place on December 1, followed by Celebrate the Season at the Alberta Legislature which runs from December 7-23.

Ice On Whyte Festival – Embrace Edmonton’s cold winter by checking out the Ice on Whyte Festival. In addition to what Mother Nature already gives Edmonton, 155,000 pounds ice is used to prepare for this week long festival. Highlights include the International Ice Carving Competition, riding down a gigantic ice slide, ice carving lessons, and the stew-off.

The Festival of Trees – For the past 30 years, the University Hospital Foundation’s Festival of Trees has been working hard to gear Edmontonians up for the holiday season all the while supporting a great cause. The highlight of this festival are the hundreds of traditionally and uniquely decorated trees, but other attractions include the Children’s Christmas Lane, Santa, live entertainment, intricate gingerbread and cake designs, arts and crafts, shopping, and much more. The Festival of Trees runs from November 30th until December 3rd, 2017 at the Shaw Conference Centre.

Ice Castle – Experience Canada’s first hand-constructed, arc sized Ice Castle in Hawrelak Park this winter. The stunning castle is not a sight to take in but visitors are also able to crawl through the tunnels, take pictures on the ice throne, go down an ice slide, and go through a winding ice maze. The ice castle is a sight to behold whether it is during the day when the icicles sparkle in sun or when the castle is illuminated by the internal lights in the evening. The Ice Castle will be open to the public from December until March, if weather permitting. Be sure to dress for the weather and wear a pair of warm boots when visiting.