Welcome to Edmonton City Centre! We are thrilled that you decided to do your shopping here while visiting Edmonton. To get the most out of your shopping experience, please visit Guest Services to pick up your Out-of-Towner Rewards Card.

The Rewards Card provides you with special discounts and promotions at various retailers in Edmonton City Centre. Simply show your out-of-town ID* or your passport at Guest Services and get your card and list of participating stores today!

Guest Services is located on Street Level near Coles Bookstore.

*To qualify for Out-of-Towner Rewards program you must reside outside of the Edmonton Capital Region.


Our Top Tourism Picks!
Edmonton City Centre is located in the heart of the downtown core and we are walking distance away from many of Edmonton’s prime attractions and festivals. Once you are done shopping, why not check out what downtown Edmonton has to offer? Below are some suggestions that you can take in this fall!

Art Gallery of Alberta – Visual art lovers will love the AGA with its collection of over 6,000 objects. The Art Gallery of Alberta presents both contemporary and historical exhibitions. If you are short on time, make sure you walk over just to see the magnificent building in itself; it’s a piece of art!

Alberta Legislature Building – This is a place for all ages; for visitors that appreciate architecture, history and politics. The legislature guides offer free interesting tours of the building. When you know everything there is to know about the inside of the Legislature you can enjoy the grounds that are beautiful this time of year. The trees are lit with thousands of colourful lights and there is even an ice rink where you can polish your skating skills.

River Valley – The Edmonton river valley is located just south of downtown. You are minutes away from North America’s largest urban park! Have a short stroll, join Edmontonians on rigorous work outs on the many wooden stairs or why not rent cross country skis and take in the surroundings that way?

Edmonton Ice Castle – Make sure you visit the amazing winter wonder land in Hawrelak Park. It’s made completely by hand using only icicles and water. From waterfalls, to thrones and slides – the Ice Castle has something for everybody.

Edmonton is known as the Festival City, there is always a festival going on. Winter time is no exception! This winter you can try fun and exciting winter games at the Deep Freeze Byzantine Winter Festival or experience First Nation and Metis cultures while following illuminated trails in the river valley during the Flying Canoe festival.

These are just a few suggestions; check out for more great ideas on how to spend your time in Edmonton!